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Events Guide

Part 2 Seventeen Lessons for Running Local News Events

Journalism has long brought people together through shared rituals — reading the morning paper, watching the evening news — but as audiences find the news on more platforms, on their own schedules, those rituals have diminished in importance. What hasn’t changed, however, is the potential role of local news organizations to build community around the news. And increasingly, newsrooms are experimenting with events as a way of convening people, engaging their communities, and facilitating critical local conversations.

It is starting to pay off:

Some of the most notable events are sponsored by organizations covering major metropolitan areas or whole states. But how does an event strategy scale down to the very local level? If your organization wants to develop an event strategy, here are key lessons from newsrooms that have made it work.

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