The latest from the Lab.
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December 7, 2020
Courtney Hurtt is building a better future for nonprofit newsrooms via NewsMatch. Here’s how.
"I love the opportunity to see at scale how they’re answering the question of 'How do I sustain my organization?'"…
December 16, 2020
Why I’m hopeful about local news in 2021
It’s time to put our hope, our dollars, and our support behind the people and solutions that were there all along. It is time to listen.
October 28, 2020
How 6 Alaska newsrooms facing major budget cuts built a fundraising campaign together
A young bald eagle flies over Kachemak Bay in southern Alaska. Photo by Andy Morffew used under Creative Commons. Editors’ Note: This is part of an occasional series highlighting…
October 1, 2020
Building with community: How The Triibe grew into its ecosystem
"To us it's more than a journalism site or news site. It's a community."…
August 21, 2020
Community starts with listening: How Santa Cruz Local gained 500 paying members in one year
“The more people feel heard, the more they value our work.”…
July 1, 2020
Why Diana Alba-Soular is working on the wellbeing of New Mexico journalism
"Journalists are glad there is somebody on their side when there are so many people trying to tear down journalists or can’t understand the situations that they’re going through."…
June 17, 2020
The numbers behind nonprofit news: 250 outlets, 60% reporting locally, millions of people served
What the INN Index and NewsMatch results show about the future of nonprofit news.
Let The Lab Guide You.
Here at the Lab we are constantly experimenting with new models of collaboration, community engagement, and sustainability. To share what we are learning we created a set of lab reports that are packed with ideas and practical tools for local newsrooms.See all guides
A Guide to Assessing Your Local News Ecosystem By Teresa…Read the guide
For Profit, Nonprofit and Beyond: Considerations for Media Start-ups By…Read the guide
Focus Groups Guide
Conducting Focus Groups to Understand Local News Audiences By Jessica…Read the guide
Journalism Live: How News Events Foster Engagement and Expand Revenue…Read the guide
Newsletters as News Products: A Guide for Local Newsrooms…Read the guide
Lessons on Building Lasting Revenue and Relationships through Crowdfunding Campaigns…Read the guide