The latest from the Lab.
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April 15, 2020
Journalism is an essential service during the pandemic. We must fund it like one.
Nearly eight in ten Americans are following coronavirus news closely. And they’re getting more than just news.
August 21, 2020
Community starts with listening: How Santa Cruz Local gained 500 paying members in one year
“The more people feel heard, the more they value our work.”…
July 1, 2020
Why Diana Alba-Soular is working on the wellbeing of New Mexico journalism
"Journalists are glad there is somebody on their side when there are so many people trying to tear down journalists or can’t understand the situations that they’re going through."…
June 17, 2020
The numbers behind nonprofit news: 250 outlets, 60% reporting locally, millions of people served
What the INN Index and NewsMatch results show about the future of nonprofit news.
June 10, 2020
Black lives matter. Black journalists matter
"When what is good to cover is good for a certain demographic, then we have a lot of chaos in the information ecosystem."…
May 27, 2020
4 ways funders can support local news in COVID-19
Funders have essential roles to play to ensure that our democracy and our communities are responsive to issues year-round.
May 21, 2020
How inewsource built its own matching campaign to respond to COVID-19
Board members and audience members can be outstanding ambassadors for your outlet.
Let The Lab Guide You.
Here at the Lab we are constantly experimenting with new models of collaboration, community engagement, and sustainability. To share what we are learning we created a set of lab reports that are packed with ideas and practical tools for local newsrooms.See all guides
A Guide to Assessing Your Local News Ecosystem By Teresa…Read the guide
For Profit, Nonprofit and Beyond: Considerations for Media Start-ups By…Read the guide
Focus Groups Guide
Conducting Focus Groups to Understand Local News Audiences By Jessica…Read the guide
Journalism Live: How News Events Foster Engagement and Expand Revenue…Read the guide
Newsletters as News Products: A Guide for Local Newsrooms…Read the guide
Lessons on Building Lasting Revenue and Relationships through Crowdfunding Campaigns…Read the guide