Journalism Live: How News Events Foster Engagement and Expand Revenue

By Josh Stearns

Across the journalism industry, more and more newsrooms are turning to events as part of their engagement and revenue strategy. And advertisers and residents are responding. In Texas last year, The Texas Tribune made roughly $1.5 million from its journalism events, most of which were offered free to the public. In Philadelphia, Billy Penn made 84 percent of its revenue on events.

In this guide, we will draw on lessons and case studies from news events run by newsrooms of all sizes and share some key lessons for publishers who are just getting started.