November 21, 2014
Local Fix: Feedback Loops, Community Driven Revenue and Hope for Local News
One Good Idea: Practice Public-Powered Multimedia. Check out this super usefulGoogle doc from the creators of Curious City which lists tools and tips for using multimedia strategies that bring your community into the reporting process.
Community Engagement is Good Business
Over at Nieman Lab Caroline O’Donovan looks at Berkeleyside’s efforts to turn an engaged community into a profitable revenue stream through their new membership program. And Mathew Ingram describes how Ben Thompson hasmade a living from a thousand passionate fans. This week also marks the end of the Radviotopia Kickstarter campaign in which they raised more than $600,000 from nearly 22,000 people. I wrote about ten crowdfunding lessons from the campaign, with a focus on how building community can make or break a Kickstarter campaign.
Hope For Local News
In the Columbia Journalism Review Tamar Wilner writes, “Knoxville’s alt-weekly wasn’t losing money. It got shut down anyway.” The Scripps company is replacing the alt-weekly with an entertainment insert in the local paper. When the news got out, local people rallied in downtown Knoxville. Street Fight Magazine profiles a very different local news organization that is expanding from a news site to a platform for others to build upon and Street Fight offered 5 tips for the aspiring hyperlocal publisher.
Feedback Loops and Habits
Over at The Media Briefing Chris Sutcliffe also talks with Sarah Marshall about how analytics tools can create positive feedback loops. I appreciated that Marhsall talks about the need to think about providing value to your community on social media, not just getting as many clicks as possible back to your content. Marketing Land dives into a new study on how individual identity influences the way audiences share (the study is by marketing firm Fractl).
Empathy Over Technology
Starting with a people-first approach demands new kids of listening. At the Local News Lab this week I wrote about five kinds of listening for newsrooms and communities and why we need to expand the role of listening across the journalism process