June 30, 2017
Local Fix: Postcards and Profit
Welcome to the Local Fix. Each week we look at key debates in journalism sustainability and community engagement through the lens of local news. But first, we always begin with one good idea…
One Good Idea: Five Good Ideas from Local TV 📺
The Reinventing Local TV News Project highlighted five trends from the 2017 Edward R. Murrow Awards that they think are worth investing in and expanding. The ideas — almost all of which came from local stations — represent an array of storytelling strategies and digital tactics for expanding the impact of local news.
Learn From the Best: Interview Edition
Need some inspiration? How about the sweet meta sounds of an interviewer interviewing other interviewers about… interviewing. If that sounds good, then go check out the new podcast The Turnaround. (Seriously, we love this stuff.) 🗣 How we ask questions, listen carefully, enter into a dialogue where things are not just said, but revealed is one of journalists’ super powers. If you want to brush up on your skills here are some great lessons and ideas:
- What makes a great interview? This podcaster sat down with interviewing legends to find out – Poynter
- On Interviewing a Racist – Al Letson
- Chris Lydon’s “Letterman List” of Interviewing Tips – Transom
- BBC Academy’s Interviewing Tips – BBC
- The Art of the Interview – Poynter (from 2002)
“You don’t get to do your mission if you don’t have money to do it.”
INN members heard this while in a training with INN Director of Programs and Services Fran Scarlett last week in Phoenix. 💰 It really stuck with us as yet another reminder of how important it is to equip more people working in journalism with expertise around sustainability and business practices. The same week, an article in Poynter talked to journalists who had started independent news sites that eventually shut down. North Carolina journalist David Boraks put it well when he said “As a long-time journalist, a strong, accurate, timely, compelling news site was not the hard part. The hard part was running the business.” Here are a few resources on how newsrooms are seeking sustainability.
- Why do local independent news sites die? – Poynter
- How newsrooms large and small are learning to grow new revenue streams – Storybench
- Behind Home Page Media’s Growth in Nashville – Streetfight Mag
- Cheatsheet: the State of Paying for News – Digiday
- Gaining Ground: How Nonprofit News Ventures Seek Sustainability – Knight Foundation (from 2015)
Send Us a Postcard
A postcard is deceptively simple. But that little piece of paper can help you find stories, connect with your community, and share information to those that really need it. The postcard has been used in the below projects for everything from sharing someone’s deepest secrets to distributing vital information about pesticides. Tucson’s public radio station even partnered with a local artist to create customized mailboxes for community members to drop their story postcards into. Don’t forget these types of physical tools when you’re brainstorming for your next reporting project. 💌 (FWIW – If you want to send us a postcard our address is at the bottom of this email. We promise to write back.)
- How one journalist used postcards to report on gentrification in his Boston neighborhood – Nieman Lab
- Share your story in Tucson on a postcard in a customized mailbox – Dímelo
- The Art of Authenticity: A Conversation with PostSecret’s Frank Warren – LongReads
- Using postcards as part of a strategy to raise awareness of community health risks – CIR
- The Power of a Simple Postcard – Bloomberg (from 2002)
Have a good weekend,
Josh and Teresa
@jcstearns, @gteresa
Josh and Teresa
@jcstearns, @gteresa
The Local Fix is a project of the Democracy Fund’s Public Square Program, which invests in innovations and institutions that are reinventing local media and expanding the public square. Disclosure: Some projects mentioned in this newsletter may be funded by Democracy Fund, you can find a full list of the organizations we support on our website.
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