A project of Democracy Fund

June 25, 2015

New Revenue for News: 52 Business Ideas to Support Local Journalism


I recently spoke to CUNY’s Summer Entrepreneurial Journalism Training about alternative revenue streams and business models for news. Below is a list of 52 revenue strategies to support local news, with links to newsrooms that are using them.

Subscribe to our newslettter, The Local Fix, for a weekly round-up of ideas and innovations in community engagement, reporting and revenue strategies.

Image via IDEO’s Human Centered Design Toolkit

My full slides are available here and include key questions you should ask yourself for each of the categories below.


Advertising

Events

Newsletters

Merchandise

Memberships

Services

Side Businesses

Print + Digital

Premium Content

Paywalls

E-Books

Philanthropy

For even more discussion of business models don’t miss:

Sources of subsidy in the production of news: a list. By Jay Rosen

76 Ways to Make Money in Digital Media. By David Plotz