December 21, 2015
Designing Journalism for Discovery and Engagement
Current’s “The Pub,” which is hosted by Adam Ragusea, is quickly becoming one of my favorite media podcasts. Recently Ragusea rebroadcast an excellent commentary he did back in April about his idea that authenticity is the new authority. “Authority is an artifice, a facade, that is thoroughly broken down,” says Ragusea. “The only substitute is authenticity. Tell the people what you know and how you know it […] and always be upfront about what you don’t know.”
However, we can’t talk about authenticity and discovery without also talking about transparency. Taken together these ideas are central to more open journalism that not only reaveals more about journalism and how it is made, but also invites our communities in as co-creators and makers.
The Power of Discovery in Journalism
“Of all the things we can do — we can inform, we can educate, we can anger, we can incite, we can take down, we can investigate,” says Thompson in his talk, “of all the things, of all the tones journalism is capable of, the thing that is most fascinating when we do it is when we discover.”
Thompson points to the podcast Serial, and the incredible response to it, as an example of journalism that is animated by discovery. Ragusea builds on that idea, saying “what Thompson calls discovery is basically journalism that takes the audience along for the ride, where the process of recording and producing the story is not only honestly communicated to the audience, but it’s also an integral part of the story.”
What Ragusea hints at in this passage, but never quite addresses, is that discovery depends on transparency.
Active Transparency Versus Passive Transparency
Discovery is made possible by journalists and newsrooms opening up their systems, processes and priorities to their communities. That doesn’t mean passively documenting these things and posting an editor’s note alongside a story. That is what I call “passive transparency,” still of value but not sufficient. Really investing in discovery as an operating principal for journalism demands a more active form of transparency.
Passive transparency informs our communities about our work, active transparency engages them in it.
Later in his commentary Ragusea touches on transparency: “just trust me I know what I’m talking about doesn’t work anymore, even if you are trustworthy and you do know what you’re talking about,” he says. “It’s like math problems in school: it is not enough to get the right answer you have to show your work.” Since at least 2011 in journalism developer circles show your work has been a mantra, and it is slowly spreading to other parts of the newsroom.
Ragusea argues that Thompson’s idea of discovery is important not because “people enjoy watching their hero sleuth chase down a mystery” but because nobody will believe you anymore when you “report a bunch of facts, even if you explain where you got them from. You have to show how you got them.”
Show, don’t tell. It’s writing 101 and it is the basic idea of active versus passive transparency.
I like putting the emphasis on active transparency, in part, because it reinforces the idea of journalism as a process not a product. “Pulling people along with that process of discovery, it gave them a familiarity with the actual mechanisms of reporting.” Matt Thompson says in his speech. “Sarah Koenig was saying ‘these are the questions I asked,’ ‘these are the steps that I took to verify this information,’ ‘this was how I reported this story,’ ‘this is what an investigation looks like.’” And for many people engaged on Reddit and across the web, discussing Serial, Thompson says, “they were engaging almost the first time with and the messiness of a journalistic investigation, how reporting actually unfolds.”
Designing for Discovery and Engagement
Photo by charamelody, used via creative commons
A few weeks ago I wrote at Mediashift about how newsrooms are using different models of transparency to engage their communities. I argued for the need for more active transparency and discussed how changes in media and technology are demanding that newsrooms open up and show their work. While I focused on transparency and engagement and Ragusea and Thompson focused on authenticity and discovery, we each drew on similar examples and came to similar conclusions.
I mentioned Serial in that post but I also tried to explore other models that don’t just inspire engagement but actually build it into the process intentionally. Newsrooms like the Center for Investigative Reporting and ProPublica, projects like Hearken, and journalists like Melody Kramer are doing amazing work pioneering new models of reporting built on active transparency, deep authenticity, immense creativity all aimed towards co-creating journalism as an act of community discovery.
“This is the Internet’s most precious renewable energy source.” — Matt Thompson
At the end of his talk, citing projects like Planet Money’s groundbreaking Kickstarter campaign and the Talking Points Memo investigation into the firing of US Attorneys, Thompson talks about the increadible generosity of communities of people who are connected through a shared sense of discovery. “I think that this is the Internet’s most precious renewable energy source,” he says, “this willingness to discover alongside someone, this willingness to indulge us in our most wrenching, most interesting curiosities. […] As journalists I think we have to learn to weild this power.”
Authenticity, discovery and transparency are not important simply because they help build trust, though they do. Nor are they important because they help create compelling and impactful journalism, though they do. These ideas are important because by opening up our doors and working alongside our communities we will also make journalism more sustainable.
Read earlier post on transparency and engagement, which is a bit like “part one” of this post.
Josh Stearns directs the Geraldine R. Dodge Foundation’s journalism sustainability project, designed to develop new structures and strategies to support a robust future of news. Find him on Twitter at @jcstearns.